Dana White’s Power Slap property is moving off the Rumble platform and will now air its events on YouTube, and the UFC CEO has found a sponsor to help finance the switch. VeChain, the official blockchain logistics company of the UFC since 2022, is signing a separate sponsorship to become title sponsor of Power Slap’s events and the official crypto token of the property. The agreement is being announced this afternoon, with terms undisclosed though it is believed to be for multiple years in length and eight figures in value. The company, which is based in the small European country of San Marino, will have its name on all of Power Slap’s events starting with this weekend’s Power Slap 12 at the Fontainebleau resort in Las Vegas that will be aired on the YouTube platform owned by Google parent company Alphabet. It appears that Power Slap will take the money from VeChain to help subsidize it now airing on YouTube, after Power Slap previously received a rights fee from Rumble. The assets that VeChain will receive include broadcast integrations, brand placement on athletes’ kits and event marketing materials such as posters and promotional backdrops at press conferences, as well as social media content. White: “I believe in Power Slap. I’ve been saying it since Day 1. How do I bring it to as many eyeballs as possible? I have offers right now from linear TV, (but) we’re going to go with VeChain. (VeChain Founder Sunny Lu) is looking at us as the marketing side of his business. Instead of building a whole marketing team and starting to spend money on marketing, we will be the marketing side of VeChain through Power Slap and the things we’re going to do on YouTube and influencers and all the other things we’re doing.”
