Bill Belichick has been talking to at least one experienced P.R. specialist in the hopes of boosting his book tour and/or the overall interests of the North Carolina football program.
Belichick has been having conversations with former Bears V.P. of communications Brandon Faber. The discussions have been occurring for a couple of months. For now, however, nothing has been completed or formalized.
The potential assignment encompasses working directly for North Carolina and/or assisting Belichick with non-UNC matters. Like his book.
The decision to revert to that goofy, truculent press-conference presence did him no favors during his recent CBS interview. Throw in his girlfriend serving as a de facto umpire who regarded oversized softballs as high heat, and it was all even more bizarre.