After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of voting, Utah Mammoth was revealed as the new name and permanent identity for the Utah Hockey Club on Wednesday.
It replaces Utah Hockey Club, a temporary name for its inaugural 2024-25 season after Smith Entertainment Group purchased and relocated the former Arizona Coyotes franchise to Salt Lake City.
“When it came to naming the team, we did something unprecedented — going through four rounds of community voting, including getting feedback not only on potential names but also on potential logos,” Utah owners Ryan and Ashley Smith said in a statement. “The community chose the Utah Mammoth brand, and it stands as a symbol of who we are, where we came from, and the unstoppable force we’re building together.”