Athletes First is one of the largest and most influential sports representation agencies in the United States. Founded in 2001, the agency specializes in representing professional athletes, coaches, executives, and broadcasters, with a particularly strong presence in the NFL.
Over the past two decades, Athletes First has become one of football’s premier agencies, negotiating billions of dollars in player contracts while helping clients maximize their careers both on and off the field.
What Does Athletes First Do?
Athletes First offers comprehensive representation and management services, including:
- Contract negotiations with NFL and other professional sports teams
- Endorsement and sponsorship opportunities
- Brand development and public relations
- Financial and business advisory services
- NFL Draft preparation and career planning
- Media and broadcasting representation
The agency works to ensure its clients receive not only competitive contracts but also opportunities that extend beyond their playing careers.
Why Is Athletes First So Well Known?
Athletes First has earned a reputation for negotiating some of the largest contracts in NFL history. The agency represents hundreds of professional football players and is consistently among the industry’s leaders in total active contract value.
Its team includes several of the NFL’s most respected certified player agents, many of whom have helped reshape the market for quarterback, wide receiver, and defensive star contracts.
Which NFL Players Are Represented by Athletes First?
Athletes First has represented many of the NFL’s biggest names, including:
- Justin Herbert
- Micah Parsons
- Dak Prescott
- C.J. Stroud
- Derrick Henry
- Jalen Ramsey
The agency’s client list continues to grow each season as college prospects enter the NFL Draft and established veterans seek new representation.
Does Athletes First Only Represent Football Players?
No. While the agency is best known for its NFL roster, Athletes First also represents:
- Professional coaches
- Sports executives
- Television analysts
- Broadcasters
- Media personalities
This broad portfolio allows the agency to support clients throughout every stage of their professional careers.
Why Do Players Choose Athletes First?
Many athletes choose Athletes First because of its extensive experience negotiating high-value contracts and building long-term careers. Beyond securing lucrative deals, the agency helps clients develop personal brands, secure endorsement opportunities, and prepare for life after professional sports.
Its reputation for aggressive negotiations and comprehensive career management has made it one of the most trusted names in sports representation.
Bottom Line
Athletes First is one of the premier sports agencies in professional football. Known for representing many of the NFL’s biggest stars, the agency provides contract negotiations, endorsement opportunities, branding, financial guidance, and long-term career management. Whether during the NFL Draft, free agency, or contract extension season, Athletes First remains one of the most influential organizations shaping today’s professional football landscape.