Former USC running back Reggie Bush has filed a lawsuit against USC, the Pac-12 and NCAA seeking compensation for his name, image and likeness while he starred for the Trojans.
In the filing, Bush’s legal team points out that all three entities earned significant compensation on the back of Bush’s effort. Among the revenue streams they identify are television contracts, merchandise sales and media rights that all tie back to Bush’s career. Like most athletes at the time, Bush did not receive any direct compensation from the university or NCAA for his play.
“This case is not just about seeking justice for Reggie Bush,” Evan Selik, the lawyer representing Bush, said in a statement. “It’s about setting a precedent for the fair treatment of all college athletes. Our goal is to rectify this injustice and pave the way for a system where athletes are rightfully recognized, compensated and treated fairly or their contributions.”
