After an offseason of big dreams and bigger spending, the No. 4 Red Raiders secured their first Big 12 championship in program history Saturday with a 34-7 rout of No. 11 BYU.
It was another dominant display from a 12-1 squad, unlike any seen in Lubbock, one that fuels even more confidence about a deep College Football Playoff run.
After the confetti fell inside AT&T Stadium and coach Joey McGuire hoisted a trophy he had been chasing for four years, he fought back tears as he embraced billionaire board chair Cody Campbell, general manager James Blanchard, athletic director Kirby Hocutt and the many stakeholders who helped set up this program for a historic season.
Together, they ended decades of frustration for a Texas Tech football program that hadn’t won an outright conference title since 1955. When the Red Raiders built their trophy room as part of their $242 million new training facility, they reserved a space for a Big 12 trophy.