Fox said Tuesday that the Spain-Argentina FIFA World Cup final drew 38.937 million viewers — including a peak of 51.685 million — which easily set the record as the most-watched English-language soccer telecast in U.S. history, according to Nielsen Media Research. Spain won the final 1-0 in extra time.
Telemundo’s preliminary numbers for its Spanish-language broadcast said the game had a total audience of 22.6 million, putting the total number of viewers in the U.S. at more than 60 million.
Star players like Argentina’s Lionel Messi, France’s Kylian Mbappé and Norway’s Erling Haaland became household names across North America, television ratings remained high in the U.S. even after the Americans were eliminated and despite high ticket prices, most games featured packed stadiums.
–