Baltimore’s 34-31 victory over Dallas in Rio de Janeiro, Brazil, averaged 29.9 million viewers on CBS on Sunday, making it the most-watched NFL international game in history.
According to Nielsen, the audience peaked to more than 30 million during the late stages when Baltimore’s Tyler Loop made a 56-yard field goal on the last play. It also was the most-watched Week 3 game on CBS since 2014.
This year’s Week 1 game in Australia between the San Francisco 49ers and Los Angeles Rams averaged 18.5 million in the U.S. on Netflix. Last year’s Week 1 Friday night game in Brazil between the Los Angeles Chargers and Kansas City Chiefs also averaged 18.5 million on YouTube.
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