The Super League project that aims to revolutionize European soccer has hired a new top executive to steer a revived plan after a failed launch last year.
German former television boss Bernd Reichart is the new CEO of A22 Sports Management, the Madrid-based company said Wednesday. The company worked with 12 elite clubs from Spain, England and Italy to create a breakaway league in April 2021.
Reichart’s hiring comes as A22 and Super League holdouts Real Madrid, Barcelona and Juventus await a European Court of Justice ruling in their challenge to the alleged monopoly control they say Champions League organizer UEFA has over international competitions.
The “Super League” brand that proved so toxic last year would likely also change, Reichart said Wednesday in an interview with reporters from German news agency DPA.
“The name Super League is not set,” Reichart said