In the ever-evolving landscape of global football, the financial power of superstar players continues to surge. According to 2024 data from Sportico, the list of the highest paid soccer players—accounting for both salary and endorsements—is dominated by familiar faces, with Cristiano Ronaldo sitting firmly at the top.
1. Cristiano Ronaldo – $260M
The Portuguese icon, now playing for Al Nassr in Saudi Arabia, tops the list by a wide margin. Ronaldo’s massive salary and endorsement empire make him the highest paid soccer player in the world by a significant margin.
2. Lionel Messi – $135M
The Argentine legend, currently with Inter Miami, maintains his global appeal through a blend of MLS salary and major endorsements with brands like Adidas and Apple.
3. Neymar – $133M
Brazil’s showman and former PSG star, now with Al Hilal, secures third place. Despite injuries limiting his on-field presence, his brand power remains formidable.
4. Karim Benzema – $116M
The French striker, having joined Al-Ittihad, continues his post-Real Madrid career in Saudi Arabia while raking in millions from both salary and commercial deals.
5. Kylian Mbappe – $110M
France’s generational talent and PSG’s marquee player, Mbappe remains one of the sport’s most valuable assets, both on the field and in sponsorship deals.
6. Erling Haaland – $70M
The Norwegian goal machine has taken the Premier League by storm with Manchester City, and his rising marketability has quickly boosted his earning power.
7. Mo Salah – $55M (Tied)
Liverpool’s Egyptian King continues to be a fan favorite and sponsor magnet, matching his Real Madrid counterpart in total income.
7. Vinicius Jr. – $55M (Tied)
The Brazilian winger has become a cornerstone of Real Madrid’s future—and a prime face for sponsorships and commercials.
9. Riyad Mahrez – $52M
Algeria’s star winger, now in the Saudi Pro League with Al-Ahli, is seeing his profile and paycheck grow following his Manchester City departure.
10. Sadio Mane – $46M
Rounding out the top 10 is Senegal’s talisman, also playing in Saudi Arabia, with a balance of club earnings and significant regional endorsements.
This list reflects the growing influence of the Saudi Pro League in global football finances, as well as the enduring marketability of football’s biggest stars—even as some move away from Europe’s top five leagues.
