The road to the 2026 FIFA World Cup officially kicked off this week — not with player announcements or match schedules, but with the release of the tournament’s first hospitality ticket prices. And they are anything but ordinary.
On Tuesday, FIFA, in partnership with official hospitality provider OnLocation, launched sales for hospitality packages across various host cities in the U.S., Canada, and Mexico. These premium experiences come with hefty price tags, starting at $5,300 per person and rising to nearly $73,000 depending on the match, location, and amenities.
Unlike regular tickets, these packages offer more than just a seat to the game. Buyers are promised gourmet food, open bars, private lounges, and curated cultural experiences that highlight the flavor of each host city. It’s FIFA’s attempt to market the World Cup not just as a sporting event, but as a high-end, immersive luxury experience.
“They are much more than just tickets,” said Alicia Falken of OnLocation in an interview with The Athletic. “We are preparing curated culinary offerings, local flavors, highlighting traditions of the host cities and embracing the vibrant experience of the World Cup.”
However, fans were quick to point out that these packages do not include guaranteed access to matches featuring the host nations — the U.S., Mexico, or Canada — meaning prices for those games could climb even higher.
While these offerings represent only the hospitality tier, the early numbers have already sparked sticker shock. The price points clearly position these packages for corporate clients and high-net-worth individuals — not the average soccer fan.
General admission ticket information has yet to be released, but the early rollout of luxury options sends a clear message: FIFA is prioritizing premium experiences first in what will be the largest and most commercially ambitious World Cup ever held.
For now, the message is clear — World Cup 2026 is open for business, but only if you can afford it.
