New Orleans Saints running back, Alvin Kamara, is launching his own breakfast cereal to raise money for charity.
Alvin has partnered with PLB Sports & Entertainment, the same company who launched Flutie Flakes, to bring us Kamara’s King Crunch cereal. The word on the street is the cereal will be comparable to Honey Bunches of Oats. It’s going to be available online and at select Rouses locations across Louisiana sometime this fall.
A portion of the sales will benefit the Children’s Bureau of New Orleans. They are a non-profit charity that’s mission is to improve the lives of greater New Orleans area children and families. They provide educational programs, drug intervention and prevention programs, and offer mental and health wellness programs.