The Staples Center in downtown Los Angeles, which has been home to both the Lakers and Clippers since 1999, will be renamed Crypto.com on Christmas Day.
The deal is believed to be the largest venue naming rights deal in United States history. Crypto.com paid more than $700 million for the 20-year naming rights, according to the Times.
We’re extremely proud to announce that Staples Center, Los Angeles’ most iconic arena is getting a new name:
https://t.co/vCNztATkNg Arena
As part of this 20 year partnership, we’re also excited to welcome the @Lakers & @LAKings as our newest partners! pic.twitter.com/KCfYKySDRt
— Crypto.com (@cryptocom) November 17, 2021
The Staples Center will become known as https://t.co/KvGn47hmkL Arena as part of a new 20-year deal between the Singapore cryptocurrency exchange and AEG, owner of the home arena of the Los Angeles Lakers, Kings and Sparks https://t.co/d9mC0R50Ta
— Los Angeles Times (@latimes) November 17, 2021