The Spartans agreed to a sponsorship deal that will make Caesars Sportsbook the “Official and Exclusive Sports Betting Partner and iGaming Partner of MSU Athletics.” Terms of the multiyear partnership were not immediately released.
The agreement will grant Caesars naming rights to premium seating areas at Spartan Stadium in 2022 and an outdoor tailgating area for football games, as well as signage at MSU football, basketball and hockey games. Caesars also will provide its bettors with opportunities for exclusive hospitality and VIP experiences through its Caesars Rewards loyalty program.
Michigan State Athletics, MSU Sports Properties and Caesars Entertainment Inc. today announced a multi-year partnership to make Caesars Sportsbook the Official and Exclusive Sports Betting Partner and iGaming Partner of MSU Athletics. https://t.co/oEH4ArI4as pic.twitter.com/y7BvmsfGAm
— Michigan State Athletics (@MSU_Athletics) January 13, 2022
Michigan State athletics signs landmark deal with Caesars Sportsbook https://t.co/F5YIRzdzSb
— Chris Solari (@chrissolari) January 13, 2022