FIFA is getting into the streaming platform business with a soccer version of Netflix and Amazon Prime.
The service is free and largely featuring documentaries and some live games at the launch but it could eventually be a way for FIFA to broadcast World Cup matches itself at a cost.
While increasingly positioning itself as a rival to existing media companies, FIFA+ will also be used by the governing body to promote its sponsors.
“There is no plan to charge a subscription fee for the service, that doesn’t mean to say that we may not evolve over time should there be a value proposition that allows us to charge subscription if we step into premium rights or adopt other kind of models,” FIFA director of strategy Charlotte Burr said. “But there will always be a free experience on FIFA+.”
FIFA said the live matches would be from competitions previously lacking coverage, initially with 1,400 games streamed each month.
Alec Bohm on @NBCSPhilly Phillies postgame on saying
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“I said it. Emotions got the best of me. Do I mean it? No. It’s a frustrating night for me. These fans, they just want to win. They’re great. I’m sorry. I didn’t mean that” pic.twitter.com/YxjO2gqTIJ
— John Clark (@JClarkNBCS) April 12, 2022
United States of A.F.R.I.C.A – Prep Day for tomorrow’s #BreakTheSilence Rally in LA (MONDAY 4/11). The Load is lighter when we carry it together.🙏🏾Swipe for Flyer.#NoMore✊🏾🇪🇹🇪🇷 🇸🇴🇲🇱🇭🇹🇿🇼🇺🇸 pic.twitter.com/UX7VDPxhFs
— hermela aregawi (@HermelaTV) April 10, 2022
