Heinz Field is no more. Just over two decades after opening its doors alongside the Ohio River, the Steelers’ longtime home will be renamed Acrisure Stadium starting in 2022. Heinz, the famous Pittsburgh-headquartered ketchup company, has opted out of extending its naming rights deal for the North Shore venue, per Andrew Fillipponi, with Acrisure, a Michigan-based insurance brokerage, stepping in as the new sponsor of the Steelers’ stomping grounds.
Steelers owner Art Rooney said earlier this year that negotiations were still ongoing between the team and Kraft Heinz regarding stadium naming rights, leaving the door open for a potential change. Heinz originally struck a 20-year, $57 million agreement to sponsor the team’s stadium, then agreed to a one-year extension in 2021.
We’re excited to announce that our home has been renamed Acrisure Stadium! @AcrisureLLC https://t.co/YzjP9Ap10j
— Pittsburgh Steelers (@steelers) July 11, 2022
After 21 years, Heinz Field is getting a new name:
Acrisure Stadium 🏟
The Michigan-based insurance company will take over the home of the Pittsburgh Steelers and Pitt Football, per @ThePoniExpress, as Heinz ends its current deal. pic.twitter.com/nidxrRTfqu
— Front Office Sports (@FOS) July 11, 2022