Electronic Arts Inc. sealed an accord with LaLiga to sponsor Spain’s top football league, replacing Banco Santander SA, the country’s biggest bank.
Under the agreement, LaLiga competitions will carry the Californian firm’s EA SPORTS FC game brand, according to a statement from the two parties. Financial terms and the exact duration of the deal, which takes effect from the 2023-2024 season, weren’t disclosed.
“LaLiga is incredibly important as we start and accelerate our football platform worldwide,” said David Jackson, VP of brand of EA SPORTS FC. “We have ambitions to grow our platform and engage millions and millions of fans all over the world.”
