The Big Ten on Thursday announced a new seven-year media rights deal with CBS, Fox and NBC that begins July 1, 2023, and runs through the 2029-30 season. The multiplatform agreement is believed to be the largest in the history of college athletics with industry sources putting the approximate value of the deal at a record $1.2 billion annually.
Spanning five linear networks, including the Big Ten Network and FS1, the deal positions the Big Ten with three premier windows to show college football games on broadcast television. Fox will air a featured “Big Noon” game at noon ET with CBS following at 3:30 p.m. and NBC wrapping up each week with “Big Ten Saturday Night” in primetime.
“The Big Ten will be a dominant force from a media standpoint on Saturday,” said Big Ten commissioner Kevin Warren, who oversaw the deal only 2 ½ years into his tenure.