Two NBA legends are returning to the shoe company that helped launch their off-court fame.
Shaquille O’Neal was named president of basketball for the company, while Allen Iverson will serve as his vice president, Reebok CEO Todd Krinsky told Boardroom’s Nick DePaula.
“Being at the company for such a long time, one of the things I’m most proud about is a lot of brands have relationships with their athletes and endorsers. Usually, they’re giving them product in perpetuity and having them come to events and appearances,” Krinsky said. “With this, we’re actually bringing two of our legacy athletes together and having them be in real management positions within our company.”