Lionel Messi’s arrival in Major League Soccer (MLS) has caused a surge in interest and revenue for the league, with packed stadiums and heightened excitement surrounding his matches. Clubs have eagerly vied for the opportunity to host games against Inter Miami, knowing that a single matchup with Messi could generate significant income. The league faced challenges in scheduling these highly anticipated games due to the unbalanced nature of the MLS schedule. Despite this, various teams strategically positioned themselves to benefit from hosting Messi. The focus extends beyond immediate financial gains, with clubs aiming to convert casual fans into long-term supporters of their respective teams. While there is anticipation surrounding Messi’s presence, there is also an acknowledgment that he may not play in every game due to factors like fatigue and injuries. Despite this uncertainty, MLS clubs are leveraging the “Messi Effect” to grow their fan bases and boost revenues in the long run.
Of Miami’s 34 games this season, 28 are home-and-homes within the Eastern Conference. The other six were the league’s choice (three home, three away), and MLS ultimately awarded those away games to Los Angeles (this Sunday), Kansas City and Vancouver.
The 2024 Messi Tour:
Feb. 25: Los Angeles Galaxy
March 16: D.C. United
March 23: New York Red Bulls
April 13: Sporting Kansas City
April 27: New England Revolution
May 15: Orlando City
May 25: Vancouver Whitecaps
June 15: Philadelphia Union
June 29: Nashville SC
July 3: Charlotte FC
July 6: Cincinnati FC
August 31: Chicago Fire
Sept. 18: Atlanta United
Sept. 21: NYC FC
Oct. 2: Columbus Crew
Oct. 5: Toronto FC
After the MLS schedule was released in December, the Galaxy spent weeks exclusively selling season ticket memberships and six-match packages; to secure a seat for Messi, you had to pay for at least five other games, too.