Deion brought huge multimedia revenue jump to Colorado
Santiago Leon
U.S. Marines (left to right) Brig. Gen. James A. Ryans, commanding general of Marine Corps Recruit Depot (MCRD) San Diego and Western Recruiting Region (WRR), Sgt. Maj. Oranjel Leavy, sergeant major of MCRD San Diego and WRR, Maj. Tyler Folan, commanding officer of Recruiting Station (RS) Denver, and Maj. William Wyper, incoming commanding officer for RS Denver, presents the University of Colorado - Boulder head coach, Deion Sanders “Coach Prime” (center), with a wooden plaque to express gratitude towards allowing the Marines to lead the team through a workout and give a leadership seminar to the coaching staff in Boulder, Colo. on January 24, 2024. The purpose of this event was to enhance the Marines’ relationship with the CU-B athletics program and inform the athletes about leadership and fitness opportunities in the Marine Corps. (U.S. Marine Corps photo by Sgt. Lydia Gordon)
Deion Sanders, in his first year as head coach at the University of Colorado, brought significant attention to the football program, despite the team’s on-field struggles. Celebrities attended games, ratings soared, and sponsorship revenue increased by 51%. Although the team finished 4-8, Sanders’ star power boosted media coverage and interest, bringing an estimated $90 million in extra value to the school. Despite more realistic expectations for the team’s performance, Sanders’ popularity ensures continued interest and financial support. However, improving the team’s record will be crucial for Sanders to maintain his status as a prominent figure in college football.
