Adidas is set to reveal Lionel Messi’s jersey as their top-selling jersey across all sports, according to MLS commissioner Don Garber. While it’s unclear if it’s Messi’s Argentina or Inter Miami shirt, both are produced by Adidas. Messi’s arrival at Miami drew significant attention to MLS, with his jersey becoming a global sensation. Garber sees this as an opportunity for MLS to expand into new markets, especially with upcoming international competitions in the United States. Additionally, a collection of Messi’s World Cup shirts became the most expensive sports memorabilia sold in 2023. MLS aims to capitalize on this attention through partnerships like the $2.5 billion deal with Apple for streaming rights.