For the first time ever, MLS and Apple are making the all-in-one streaming service available for purchase on Xfinity and DirecTV, according to a report by Alex Silverman in Sports Business Journal. Previously, customers could only purchase MLS Season Pass through Apple TV. Additionally, T-Mobile customers will receive free access to Season Pass, similar to the league’s partnership with the mobile carrier during the 2023 season.
Customers that purchase MLS Season Pass through Xfinity or DirecTV will be able to access games directly through their pay TV provider, with matches included in the channel guide. This alone should give the league substantially more exposure than its first two years of the Apple deal, where games were tucked away exclusively on the Apple TV app (sans a small linear package with Fox and FS1).
Both Xfinity and DirecTV customers will receive a one-week free trial of MLS Season Pass beginning on Feb. 22. Additionally, Xfinity customers will be granted free access to MLS 360, the league’s whip-around show, all season long, with or without a Season Pass subscription.