DAZN has sublicensed 18 of the 61 FIFA Club World Cup games to TelevisaUnivision, which will air them on Univision, TUDN, and UniMás. However, DAZN remains the only platform streaming all 61 games.
Why DAZN Partnered with TelevisaUnivision
• DAZN secured global broadcast rights to the 2025 FIFA Club World Cup for $1 billion, despite uncertainty about the competition’s success.
• DAZN has low visibility in the U.S., making it necessary to sublicense games to boost awareness and drive ticket sales (which have been poor).
• FIFA benefits from TelevisaUnivision’s reach, helping to generate excitement for the tournament.
The English-Language TV Rights Dilemma
• DAZN has yet to sublicense games to an English-language broadcaster.
• The tournament’s main appeal is to Spanish-speaking audiences, featuring clubs like Real Madrid, Boca Juniors, River Plate, and Monterrey.
• English-language interest is limited since only Manchester City and Chelsea from the Premier League are participating.
• Competing summer events, including the Concacaf Gold Cup and Premier League Summer Series, reduce demand from English-language networks.
Conclusion
The TelevisaUnivision deal may be enough, as its Spanish-language channels reach a broad U.S. audience. Unless DAZN sublicenses English rights for free or at a very low price, it’s unlikely a major English-language broadcaster will take the risk on an unproven competition. Fans interested in watching all games can subscribe to DAZN.