The NFL is actively exploring partnerships to support the launch of a professional flag football league, likely after the 2028 Summer Olympics in Los Angeles. While the league would not directly operate it, the NFL would provide strong backing. The initiative includes leagues for both men and women and is part of the NFL’s broader strategy to grow the sport, especially following flag football’s inclusion in the 2028 Olympics.
Key NFL figures, including Chiefs president Mark Donovan and EVP Peter O’Reilly, emphasized the league’s commitment, citing the sport’s growth potential, youth and global appeal, and increasing interest in women’s sports. The topic was a major focus at the NFL annual meeting, featuring figures like Caitlin Clark and Serena Williams. The NFL views flag football as a scalable, inclusive entry point into the game that could significantly expand its reach and fan base.