has struck a multimillion-dollar, multiple-year partnership deal with Meta
that will bring the mixed martial arts league closer to Mark Zuckerberg’s technology company, UFC told CNBC.
UFC’s integration with Meta will span the company’s portfolio, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp and Threads. Specific financial terms weren’t disclosed.
Meta will become the “official fan technology partner” of UFC and will have its branding featured in UFC’s Octagon ring for pay-per-view and “Fight Night” events.