NFL icon Tom Brady continues to build a powerful presence off the field, adding another milestone to his growing business portfolio. On Friday, the seven-time Super Bowl champion announced the grand opening of the fifth CardVault location, a premium sports collectibles store, this time in East Hampton.
Originally launched in Boston, CardVault has rapidly become a go-to destination for collectors and sports enthusiasts. Other locations include prominent spots like American Dream Mall in New Jersey, solidifying the brand’s reputation across the United States.
Brady took to social media to share his excitement about the launch:
“Opening the 5th CardVault by Tom Brady yesterday was special, and not just because of the turnout. It reminded me why I fell in love with collecting in the first place. This hobby brings people together. Kids, parents, lifelong fans, all connecting over shared memories, favorite players, and the stories behind the cards.”
The grand opening attracted a significant crowd and featured appearances from major figures in the sports and collectibles world. Among them was Michael Rubin, CEO of Fanatics, who praised Brady’s efforts:
“Loved seeing you bring together thousands of collectors!!! Congrats [expletive]!!”
Also in attendance was New England Patriots owner Robert Kraft, a close ally of Brady’s from his playing days in New England.
Brady’s latest move with CardVault is just one part of a multi-faceted post-retirement career. He currently serves as a lead NFL analyst for Fox Sports and holds a minority ownership stake in the Las Vegas Raiders. His influence continues to span both the sports and business worlds, showing that his winning mindset didn’t retire with his jersey.
As Brady put it, collecting is more than a hobby—it’s a bridge between generations, memories, and fandom. With CardVault, he’s inviting the world to connect over the stories behind the game.