Miller Lite is debuting a first-of-its-kind Matchball for the World Cup’s true MVPs — the fans.
The limited-edition Miller Time MVP Matchball, a white and gold ball 1.5 times larger than a regulation-size ball that can hold 12 Miller Lites, and is fully reloadable throughout match days.
It’s a signature part of the beer brand’s “Miller Time is on U.S.” campaign, a play on words ahead of supporting the U.S. men’s national team in the World Cup.