The college sports landscape has transformed dramatically since the introduction of Name, Image, and Likeness (NIL) rights. In 2025, powerhouse programs with deep booster networks and strong national brands continue to dominate the NIL space. From Texas to Georgia, the schools leading in NIL funding are shaping the new era of athlete compensation and recruitment.
1. University of Texas – $22.3 Million in Collective Funding
The University of Texas at Austin stands at the top of the NIL rankings with an estimated $22.3 million in collective support. Its flagship collective, Texas One Fund, has attracted massive donor backing, helping Longhorn athletes across football, basketball, and other sports secure life-changing NIL deals.
The strong Austin business ecosystem and passionate alumni base make Texas a national NIL powerhouse — giving recruits access to one of the most lucrative college environments in America.
2. Ohio State University – $20.25 Million
Ohio State continues to prove that brand power extends far beyond the Big Ten. With around $20.25 million in NIL collective resources, Buckeye athletes enjoy major sponsorship opportunities, particularly in football and men’s basketball.
The school’s national following, elite performance, and established THE Foundation collective keep Ohio State near the top of every NIL ranking.
3. Louisiana State University (LSU) – $20.14 Million
LSU has become a southern NIL juggernaut. Backed by an estimated $20.14 million in NIL collective funding, Bayou Traditions ensures Tiger athletes have access to top-tier endorsement deals.
LSU’s football program, combined with growing support for women’s basketball — highlighted by stars like Angel Reese — underscores the school’s dominance both on and off the field.
4. University of Georgia – $18.33 Million
With back-to-back national titles and unmatched SEC success, Georgia’s brand value has surged. The Bulldogs now boast around $18.33 million in NIL collective backing.
The Classic City Collective continues to expand its influence, positioning Georgia athletes as some of the most marketable in the nation. For recruits, Athens is more than a football town — it’s a business hub for NIL growth.
5. Texas A&M University – $17.23 Million
Texas A&M rounds out the top five with approximately $17.23 million in NIL collective resources. The 12th Man+ Fund and a fiercely loyal donor base ensure Aggie athletes remain competitive in one of the toughest recruiting environments in college football.
Texas A&M’s strong alumni network and SEC presence make it a perennial NIL contender.
Why NIL Rankings Matter
NIL funding is now one of the most influential factors in college recruiting. Programs with deep collective support can offer athletes not just exposure, but real financial empowerment.
As the NCAA continues to refine NIL rules, the schools leading today — Texas, Ohio State, LSU, Georgia, and Texas A&M — are setting the standard for the future of college sports economics.