Yes — Michael Jordan is a team owner in NASCAR.
The basketball icon is the co-owner of 23XI Racing, one of the most talked-about teams in the NASCAR Cup Series. His entry into motorsports brought new attention, investment, and fans to the sport.
What Is 23XI Racing?
23XI Racing (pronounced “Twenty-Three Eleven”) is a NASCAR Cup Series team founded in 2020 by:
- Michael Jordan — majority owner
- Denny Hamlin — longtime NASCAR driver and co-owner
The team name combines Jordan’s iconic No. 23 with Hamlin’s race number 11.
23XI debuted in the 2021 NASCAR Cup Series and quickly established itself as a competitive and innovative organization.
Why Did Michael Jordan Enter NASCAR?
Michael Jordan has been a lifelong NASCAR fan, growing up in North Carolina where stock-car racing is deeply rooted. His ownership decision was fueled by:
- A desire to bring more diversity to motorsports
- A long-standing passion for NASCAR
- The challenge of competing at the highest level
- The opportunity to reach new audiences
Jordan has said he wants to help push the sport forward, both competitively and culturally.
23XI Racing Drivers and Cars
Since its launch, 23XI Racing has fielded multiple competitive drivers, including:
- Bubba Wallace — driver of the No. 23 Toyota
- Tyler Reddick — driver of the No. 45 Toyota
Both drivers have delivered playoff appearances and strong performances, establishing the team as a rising powerhouse.
Has 23XI Racing Won in NASCAR?
Yes.
The team has earned multiple Cup Series victories. Both Wallace and Reddick have delivered wins that solidified 23XI Racing as a legitimate threat in NASCAR’s top division.
How Michael Jordan’s Ownership Is Impacting NASCAR
Jordan’s involvement has had a measurable impact on the sport, including:
- Increased mainstream visibility for NASCAR
- Expanded sponsorship and marketing opportunities
- A push for greater diversity
- A modern, data-driven approach to team operations
His leadership philosophy and competitive mindset are evident throughout the organization.
Is Michael Jordan Involved in Day-to-Day Operations?
While Jordan is the majority owner, daily operations are overseen primarily by:
- Denny Hamlin
- Professional motorsports management teams
Jordan remains actively involved in major decisions, branding, and strategic direction.
Conclusion
Yes, Michael Jordan owns a NASCAR race team, and his organization, 23XI Racing, has already become one of the sport’s most influential and competitive teams. As NASCAR continues to grow, 23XI Racing stands out as a symbol of innovation, diversity, and elite competitive standards.