The NCAA will allow athletes to be compensated for their names, images and likenesses in a major shift for the organization.
The NCAA Board of Governors has taken the first step toward allowing athletes to cash in on their fame. The board voted unanimously on Tuesday to clear the way for the amateur athletes to “benefit from the use of their name, image and likeness.”
The vote came during a meeting at Emory University in Atlanta.
Santiago Leon is the Founder and CEO of the Sports Cast. He covers NFL, NBA, and world soccer. He’s also founder of sleon productions, which he specializes in technology and serves clients with solutions to make their business grow.