The Clemson quarterback, who is expected to be drafted on Thursday by the Jacksonville Jaguars, has signed a multiyear deal with the sports drink company and will be part of their marketing efforts and national campaigns.
Lawrence is the first quarterback to sign with Gatorade since Cam Newton and joins other young rising stars such as Fernando Tatis Jr., Zion Williamson, Jayson Tatum and Mallory Pugh also with the brand. Exact terms of the detail were not disclosed.
“It has been a staple in my sports journey since I was a kid, so I couldn’t be more excited to join the brand,” Lawrence told CNBC. “I don’t just look at the financial aspects of it, but do I really fit with companies? … I always have to ask myself, ‘Is this me?’ So Gatorade was an easy choice,” he said.
“We want to work with athletes who are leaders among their peers, committed to performance and authentic users of our products,” said Jeff Kearney, Gatorade global head of sports marketing. “Trevor is all of those things, and with his help we hope to inspire and fuel the next generation of athletes.”