Paramount Global-backed network, CBS, is nearly sold out of Super Bowl advertising inventory, an uncommon early success in comparison to previous years. CBS sought $6.5 million to $7 million for a 30-second ad, and this achievement stands out in a sluggish TV-advertising market. The company’s strategy focused on avoiding substantial price increases. Despite economic concerns and shifts to streaming, CBS managed successful ad sales, a departure from the usual last-minute rush by networks to fill commercial slots before the Super Bowl.
