UFC has renewed its trading card license agreement with Topps, a move facilitated by Fanatics, which acquired Topps in 2022. The multi-year deal marks Topps’ return to the sport after previously being involved in 2022. Under Fanatics’ ownership, Topps is releasing UFC-branded 8-card Chrome packs, featuring 200 base cards and two autographed cards per box, including cards from prominent UFC fighters like Sean O’Malley, Alexa Grasso, and Leon Edwards. The partnership’s activation plans include involvement in UFC events and card shops, with a focus on innovation and marketing, driven by Fanatics’ support.
