Christmas was a record-breaking day for Netflix and the NFL, with an unduplicated audience of nearly 65 million U.S. viewers according to Nielsen.
The Baltimore Ravens versus Houston Texans (24.3 million average minute audience) and Kansas City Chiefs versus Pittsburgh Steelers (24.1 million average minute audience) are the most-streamed NFL games in U.S. history, according to Nielsen. U.S. viewership for Ravens-Texans peaked with Beyoncé Bowl, with over 27 million viewers according to Nielsen.
AMA viewership figures are based on Fast National Live + Same Day data from Nielsen which include out-of-home viewing and CBS local market viewing, along with mobile and web data from Netflix and NFL+ mobile viewing from the NFL.