The Chicago Bears delivered a thrilling comeback victory over the Green Bay Packers in the NFL Wild Card Round—and fans showed up in record numbers to watch it.
According to viewership data, the Bears’ dramatic win averaged 31.61 million viewers on Prime Video, officially making it the most-streamed NFL game of all time.
A Historic Night for the NFL and Streaming
The Bears–Packers Wild Card matchup wasn’t just another playoff game—it marked a turning point in how fans consume live sports.
Streaming-exclusive NFL broadcasts have steadily grown in popularity, but this game shattered previous benchmarks, surpassing all prior streaming records for professional football.
Key takeaways from the record-setting broadcast include:
- 31.61 million average viewers, a new all-time streaming high for the NFL
- The most-watched NFL game ever on a streaming platform
- A defining moment for Amazon’s Prime Video sports strategy
Why Bears vs Packers Drew Massive Viewership
Several factors contributed to the unprecedented audience:
1. One of Sports’ Greatest Rivalries
The Bears–Packers rivalry is among the most iconic in American sports, consistently drawing national interest regardless of records or seeding.
2. A High-Stakes Wild Card Comeback
Chicago’s late-game comeback added drama and kept viewers locked in until the final whistle, fueling real-time engagement and word-of-mouth buzz.
3. Streaming Accessibility
With Prime Video available across smart TVs, mobile devices, and consoles, fans were able to tune in without a traditional cable subscription.
What This Means for the Future of NFL Broadcasts
The success of this Wild Card game signals a major shift in sports media:
- Streaming platforms are now capable of delivering Super Bowl–level audiences
- The NFL’s digital broadcast strategy continues to expand beyond traditional networks
- Future playoff and marquee regular-season games are increasingly likely to land on streaming services
As younger audiences move away from cable, record-setting performances like this validate the NFL’s long-term investment in digital-first distribution.
A Landmark Moment for the Bears, Packers, and the NFL
The Bears’ comeback win will be remembered not only for its on-field drama but also for redefining what’s possible in sports streaming. With 31.61 million viewers, this Wild Card clash set a new standard—and proved that streaming is no longer the future of NFL viewing, but the present.
As the league heads deeper into the postseason, all eyes will be on whether another game can top this historic mark.