Major League Soccer has officially introduced Larry Berg as its next commissioner, signaling the beginning of a new era for the league. The private equity executive and LAFC co-owner will succeed longtime commissioner Don Garber, bringing a business-first approach focused on media rights, player development, and continued league growth.
Berg was formally unveiled during a press conference in New York after MLS owners voted to appoint him as Garber’s successor. Although he will join the league on September 1, 2026, Berg will officially assume the commissioner role on January 1, 2027, with Garber transitioning to the role of chairman through 2027.
Larry Berg Eyes Bigger MLS Media Rights Deal
One of Berg’s top priorities is maximizing the value of MLS’s future broadcast rights.
The league’s current global streaming agreement with Apple runs through the 2029 season, and Berg believes the next round of negotiations presents enormous upside for MLS.
Rather than simply renewing an existing agreement, Berg said he wants to work with media partners willing to help shape the league’s future while showcasing MLS properties such as Leagues Cup and the new spring playoff format.
With formal negotiations expected to begin within the next 12 to 18 months, securing a stronger media rights package is expected to become one of the defining objectives of Berg’s tenure.
Promotion and Relegation Still Not in MLS Plans
Berg also addressed one of the most frequently debated topics among soccer fans: promotion and relegation.
Despite owning interests in several European clubs that operate under the traditional promotion and relegation model, Berg said he does not believe the system fits Major League Soccer.
While acknowledging its appeal from a fan perspective, he explained that he does not consider promotion and relegation the best structure for building a stable, long-term league in North America.
Although he stopped short of saying “never,” Berg indicated the concept is not currently part of MLS’s long-term plans.
Business Experience Brings Different Perspective
Before entering soccer ownership, Berg built his career in private equity, spending years at Apollo Global Management before joining investment firm 26North.
He believes that experience has prepared him to guide MLS through its next stage of commercial growth.
Berg noted that institutional investment continues to play an increasing role across professional sports but emphasized that his primary focus is strengthening MLS rather than expanding private equity involvement.
Currently, more than half of MLS clubs have some form of private equity investment under league ownership rules.
Improving Player Talent Is a Top Priority
Beyond business initiatives, Berg identified improving the league’s talent pool as one of his biggest priorities.
MLS has continually adjusted its roster rules, salary cap structure, Designated Player system, and youth development programs in recent years. Berg expects those conversations to continue as the league looks to attract more international stars while developing homegrown talent capable of succeeding both domestically and abroad.
He also expressed hope that Lionel Messi remains in MLS for as long as possible but emphasized that the league’s long-term success depends on continuously developing and attracting elite players.
Building on Don Garber’s Legacy
Berg praised outgoing commissioner Don Garber for transforming MLS into one of the world’s fastest-growing soccer leagues since taking over in 1999.
However, he made it clear that his goal is not simply to maintain the current trajectory.
Instead, Berg said MLS is entering its next chapter, one that includes a new seasonal calendar, continued expansion of competitions, stronger commercial partnerships, and increased global visibility following the momentum generated by the 2026 FIFA World Cup.
When Will Larry Berg Become MLS Commissioner?
Larry Berg will join Major League Soccer on September 1, 2026, before officially becoming commissioner on January 1, 2027.
His tenure begins at a pivotal time for MLS as the league prepares for its transition to a fall-to-spring calendar, future media rights negotiations, and continued efforts to elevate the quality of play and expand its global presence.
With ambitious plans centered on business growth and on-field improvement, Berg’s leadership is expected to shape the next phase of Major League Soccer’s evolution.