The NFL continues to explore opportunities for expanding its global reach, building on the success of international games in recent years. During a recent interview with ESPN’s Adam Schefter, NFL Executive Peter O’Reilly shed light on the league’s plans to increase the number of games played overseas, the challenges involved, and the potential for new markets.
The Success of Brazil and What’s Coming in 2025
Following a successful year of games in Brazil, the NFL is considering continuing its presence there in 2025. However, as O’Reilly noted, much depends on the scheduling gurus like Mike North and Hans Schroeder, who handle the league’s intricate calendar. While Brazil’s involvement is promising, the potential expansion will be determined as the schedule is finalized in the coming months.
One of the driving factors for the NFL’s ability to play international games, particularly in unique time slots, is the calendar. O’Reilly highlighted that the Sports Broadcasting Act, which regulates when the NFL can play games, allows for flexibility based on the timing of the season. For example, the early calendar in recent years has enabled the NFL to host games on Friday nights, a rare window in the league’s schedule.
Expansion into Spain, France, and Australia
As the NFL sets its sights on new markets, O’Reilly confirmed that Spain is likely to host a game next year, adding to the league’s international portfolio. Mexico, a longtime destination for NFL games, will likely return to the schedule following the renovation of the Estadio Azteca, which has kept the league away in recent years.
But the NFL is not stopping there. France and Australia are two key markets under consideration for future games. Although logistical challenges exist, particularly with Australia due to distance, the NFL sees tremendous potential given the passion and size of the fan base. The league is also evaluating the possibility of playing games in Dublin, Ireland, inspired by the success of college football games in the region.
Future Vision: International Games Every Week?
The NFL’s ultimate goal is to become a truly global sports property. Games are a significant part of this strategy, and O’Reilly discussed the possibility of the league hosting an international game every week during the regular season in the future. With the league’s shift from four international games to a potential eight-game schedule approved by owners, the groundwork has been laid for further expansion.
However, a leap to a full schedule of international games each week is still a long-term vision. The idea of an 18-game regular season with two preseason games could create a structure where every team plays an international game, either as a home or away team, each season. While this concept is not yet approved, the league is inching closer to a model that would see international destinations hosting games nearly every week.
An Overseas NFL Franchise: A Future Possibility?
One of the most intriguing questions surrounding the NFL’s international expansion is whether the league could one day have a permanent overseas franchise. O’Reilly acknowledged this as a “potential opportunity” but clarified that it’s not something the NFL is actively pursuing in the near term.
The fundamental requirements—fan base, infrastructure, and logistical support—exist in key markets like London, Germany, Canada, and Mexico. However, O’Reilly emphasized that while these areas could theoretically support a team, expansion is not currently a top priority for the league. Instead, the focus remains on delivering high-quality international games and year-round engagement with fans. Though the door to an overseas franchise is not closed, it’s not a front-burner issue at the moment.
Conclusion
The NFL’s international strategy is evolving, and markets like Spain, France, Australia, and even Dublin could soon join the roster of host cities. As the league ramps up its global efforts, the possibility of having a regular international presence each week during the season is becoming more realistic. The concept of an overseas franchise remains on the table but is not an immediate goal. For now, the NFL is focused on delivering international games and growing its fan base around the world.