Legendary NFL coach Bill Belichick is just weeks away from making his college football coaching debut at the University of North Carolina, and the impact is already being felt across Chapel Hill—and beyond.
Unprecedented Ticket Demand for UNC Football
Ticket demand for UNC’s 2025 football season has reached historic levels, thanks to Belichick’s arrival. According to data from TickPick, the average resale price for UNC’s six home games is now $162, marking a 153% increase over last season. That’s the highest average since at least 2019.
Belichick’s first game, a high-profile Labor Day matchup against TCU, is selling for an average of $152 on the secondary market. That figure represents a 192% increase compared to UNC’s 2024 home opener. ESPN is putting the game in prime time, capping off the opening weekend of the college football season with national spotlight on Chapel Hill—now dubbed “Chapel Bill.”
Road Games See Belichick Effect Too
The demand isn’t limited to home games. UNC’s first road trip of the season—to face Charlotte on Sept. 6—is shaping up to be the most expensive game in Charlotte football history. The average resale price for this matchup is $177, with a get-in price of $130. For comparison, the average total resale price for all other Charlotte home games this season is just $57.
Held at the 18,000-seat Jerry Richardson Stadium, tickets to the UNC-Charlotte game are currently only available through season and flex plans, with more tickets going on sale August 5.
The Belichick Effect: More Than Just Tickets
The arrival of Bill Belichick has not only transformed UNC’s ticket sales, but it’s also elevating the entire ACC’s profile. Belichick drew massive attention at ACC Media Days, and the buzz is expected to continue throughout the season.
Adding to the hype, a Hulu docuseries chronicling Belichick’s journey with UNC football is set to release later this year, according to multiple reports.
Final Thoughts
With soaring ticket prices, national TV coverage, and even a streaming docuseries in the works, Bill Belichick’s impact on UNC football is undeniable. As one of the most iconic figures in NFL history transitions to the college game, fans and media alike are watching closely—and paying a premium for the experience.