Under the multiyear deal extension, the NFL is making a full-season commitment to produce exclusive content on Twitter Spaces, the social network’s new live-audio feature. The NFL is the first sports league to partner with Twitter to offer sponsored Twitter Spaces, with plans for more than 20 Spaces for the upcoming 2021 season.
The NFL’s Twitter Spaces will be available throughout the season, as well as in conjunction with the league’s tentpole events including the Super Bowl and the NFL Draft. The sessions will include participation from current NFL players and other NFL talent, discussing key matchups and providing analysis. Of note, the NFL was the first sports league to team with Clubhouse, the live-audio chat app startup that is being challenged by copycat features from Twitter, Facebook and Spotify.