YouTube will pay an average price of roughly $2 billion a year to secure rights to the NFL Sunday Ticket franchise, people familiar with the deal said, the latest sign that the migration of sports from traditional television to streaming is chugging ahead.
The deal cements YouTube, a division of Alphabet Inc.’s Google, as a rising force in streaming online and on television sets. The business, which began as a website serving user-generated clips with little curation, now also sells the cable bundles and prime sports programming that it once set out to supplant.
